October 24, 2008
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Campaign Morality
The main purpose of any political campaign is obviously to get the candidate elected to political office. Why the candidate is running probably determines the tactics used. These tactics generally fall into one or more of the following:
Vote for me - I'm better/more qualified than those other guys.
Vote for me - My opponent is a much worse choice- he's not qualified.
Vote for me - You know me and know I'm just like you/ have the same interests you have
Vote for me - I have the best solutions to all your problems, and will solve them.The reasons a candidate may run for a particular office may be because,
1. He's drafted by his supporters/ political party
2. This election is a stepping stone to other political office, or
3.He thinks he's the best person for this position.
The third reason is probably far and away the most common reason for running for office - I'm discounting running because of some illegal or selfish reason. The reason the candidate is running will have something to do with the political strategy but that strategy most often falls into one of two kinds:
1.I'm running on my own merits
2. I'm running because the terrible lack of qualifications of that other guyWhen dealing directly with voters the campaign will probably stress the candidates competence - the other guy's incompetence or stress the "Just Like You" factor, or claim to have the voters' interests at heart and promise to solve their problems.
If the candidate decides to "go negative" he has the problem of voter alienation and must decide if his tearing down of the other guy will help his candidacy more than it will turn off possible supporters. Cleverly developed negative campaigning has been successful in the past several presidential elections and demonstrates just how fractured the modern American sense of morality has become. It will be interesting to see how far it will take the candidates in the present electionWhat have the current campaigns done that could be considered immoral during this election?
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